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About Us

I co-founded communicate4IMPACT (C4I) after a long career as a speechwriter to politicians and captains of industry. While I've always believed in the power of words to drive change, it wasn't until a few years ago that I began to see the power of storytelling to drive competitive advantage and brand differentiation, especially in business.

It was during my time at a Fortune 500 company that I began to see the role of storytelling in making products and services matter to the audiences you want to reach.  I had an opportunity to train hundreds of employees as part of a global workforce in the art and science of business storytelling.  

Before co-founding C4I, I led thought leadership, executive communications, and storytelling at Mastercard in Purchase, New York.  Prior to Mastercard, I spent two decades in Washington, DC, where I worked on Capitol Hill in senior positions in both the U.S. Senate and House of Representatives.

Early in my career, I was the speechwriter for the CEO and Chairman of the Board for the Corporation for Public Broadcasting which helps fund PBS and NPR.  Immediately prior to Mastercard, I was senior advisor and speechwriter to U.S. Senator Olympia Snowe of Maine.

Douglass Hatcher

Douglass Hatcher

Co-founder | Coach

I’ve always been drawn to jobs that involve the use of language and creativity to persuade others

Throughout my career, I’ve given marketing and sales presentations in some capacity in both public and private sectors.

Those roles ranged from preparing global U.S. Army budget reports for review by the Joint Chiefs of Staff to developing global account presentations for American Express Corporate Services to promoting various products in one-on-one sales pitches in the pharmaceutical space.

In each role, I was using data and information to persuade people to take some kind of action, long before the term “business storytelling” was a coined phrase.

As co-founder of communicate4IMPACT, I’m using all those experiences on both the operational, creative and training sides of our business. But most importantly, I’m getting to use those experiences to help others achieve success through the art and science of business storytelling.

Lisa-Marie Hatcher

Lisa-Marie Hatcher

Co-founder | Coach

How We Can Help

Our coaching and resources revolve around three story structures that we call StoryHacks. These StoryHacks are designed to take the complexity out of storytelling. They're based on the same narrative structures used by Oscar, Emmy, Golden Globe, and Tony award winners. Our StoryHacks help you connect with the audiences you want to reach, capture their attention, and then convert that attention into the action you want.