Our Story

Everyone has a story. Every business has a story. I would like to share my story of how communicate4IMPACT came to be.

How did I get started?

While working at a Fortune 500 company, I was asked to provide storytelling training. I was happy to do that, but…storytelling? I wasn’t quite sure how storytelling meshed with a global multinational. Boy, did I have a lot to learn. I did some research. I did a lot of reading. I googled everything I could think of.

I began to see the connection — an indispensable connection — between storytelling and business. It’s a connection that’s only going to intensify with the explosion of data coming with the roll out of 5G. I’ve since become — let’s be honest — obsessed with storytelling in a business context. I wanted to be able to offer my insights to you.

Douglass Hatcher

Founder and President


Douglass has worked in the public sector, private sector, on Capitol Hill, and most recently at a Fortune 500 company. He created communicate4IMPACT so that he can help you build your storytelling muscles to differentiate your brand and have your message heard above all others. Whether you’re a global multinational, healthcare provider, pharmaceutical, realtor, small business, university, association, or any group competing in a noisy marketplace, Douglass is here to help.
“The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw

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