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Douglass and Lisa-Marie Hatcher, April 29 2021

11 Business Storytelling Insights

 Below are 11 insights 💡 we've shared over the years in our business storytelling workshops. Any favorites? Let us know in the comments. 👇

1️⃣  If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable.

2️⃣  An object is just an object until someone gives it meaning. Description doesn’t create meaning. It creates Anything that takes time and attention away from you and your brand is now a competitor.

2️⃣  An object is just an object until someone gives it meaning. Description doesn’t create meaning. It creates information. Storytelling creates meaning.

3️⃣  People don’t want less content. They want better content.

4️⃣  Anything that takes time and attention away from you and your brand is now a competitor.

5️⃣  Failure to make your brand meaningful is now an existential threat.

6️⃣  Storytelling is the only discipline built to get people to spend more time and pay greater attention.

7️⃣  There’s no such thing as paid attention. It has to be earned.

8️⃣  Consumers expect content worthy of their attention.

9️⃣  The only sure-fire way to know your communication has in fact worked is whether you’ve successfully converted attention into action.

1️⃣0️⃣  The greatest power exerted by consumers of content is the power to allocate attention.

1️⃣1️⃣  In storytelling, it’s not about you. It’s about your audience. You’re the mentor. Your audience is the hero.

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Written by

Douglass and Lisa-Marie Hatcher

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