75 percent of us tune out a presentation after one minute if it doesn't have a clear direction.
What if the person tuning you out is your Employee?
Curiously strong stats | Even better shared
SOURCE: Brief Lab
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Creating an online course is a daunting proposition. And it’s especially daunting if you’re doing it for the first time, which was the situation we found ourselves in last year as co-founders of communicate4IMPACT. The platform that made the most sense for us as we began this journey was Udemy. The purpose of this post is to share three tools with you that helped set us up for success.
Image Credit: Unsplash
Udemy’s biggest pro is scale. It has enormous global reach. The platform is fairly intuitive. Udemy helps you leverage its reach through a pretty powerful promotion system. Udemy also works well with the three tools I’m going to discuss further down in the Your Three Tools section. In fact, Udemy recommends the first two tools.
Another pro that I haven’t seen emphasized enough is Udemy’s customer service. If you contact support (which I’ve done on several occasions), you get a bona fide, helpful response within 24 hours or less. That’s not too shabby when you consider the volume of instructors on the platform.
Ironically, the biggest con is also its scale. You’re a minnow in a very large ocean. To its credit, Udemy provides a lot of good tips on how to promote your course. But honestly, assuming you're taking those tips to heart and putting in the work, the most important tip is patience. As a side note, one of the things I’ve learned this year is that patience isn’t the absence of action but the presence of strategy.
I don’t have any financial interest in promoting any of these platforms or tools. I’m merely sharing what has worked for us at communicate4IMPACT in hopes that some or all of these can work for you. I wish you every success as you test out these tools for yourself.
If you’re in the market for an e-course platform, I recommend googling Udemy, Teachable, Thinkific, LearnWorlds, and any other platforms that come to mind. Then, scan your results for comparison articles. Here’s one article from Medium that we came across when doing our research. It helped us and may well help you.
CHOOSING AN E-COURSE PLATFORM
As you can imagine, there’s a whole universe of e-course platforms. In addition to Udemy, we looked at platforms like Teachable, Thinkific, and LearnWorlds -- each with its own set of pros and cons. For the purpose of this post, we'll focus on the platform we chose: Udemy.
The above is a clip from our first Udemy e-course. It gives you a sense of how we used the three tools discussed in this post: the webcam, the microphone, and the video platform. You can check out the full course by clicking on Storytelling for Business Results. The course has received Udemy's Highest Rated badge, is only one hour in total, and is chock full of great tips and tricks to help your business storytelling.