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Business Storytelling

Business Storytelling

11 Business Storytelling Insights

Douglass and Lisa-Marie Hatcher, April 29 2021

Below are 11 insights 💡 we've shared over the years in our business storytelling workshops. Any favorites? Let us know in the comments. 👇 1️⃣  If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable.

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Business Storytelling

Lebron James Empowers His Message with Story Structure

Douglass and Lisa-Marie Hatcher, April 23 2021

I saw this very personal Lebron James ad about hunger while watching TV last night. You've probably seen it. Understandably, the video clip isn't available. But below, I take through the script and show you an underlying structure that is instructive. The ad is a perfect example of how story structure can help drive home your message. It follows wh...

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Business Storytelling

Fabl and communicate4IMPACT: Two Brands that Pair Well with Story

Fabl and C4I, March 2 2021

What is a content experience? We know that an experience of any kind has the potential of engaging all five senses: sight, sound, touch, taste, and smell. And when it comes to business content, the more senses that are engaged the better. One of the beauties of business storytelling is that it elevates content into sensory mode.

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Business Storytelling

Why Leadership Storytelling Matters

Douglass Hatcher, December 8 2020

Few tools humanize your company, brand, or products more than leadership storytelling. Done well, this key communications tool can breathe new life across your enterprise, creating emotional bonds within your teams as well as with your customers, establishing trust and credibility, and simplifying complex information. In this post, we’ll briefly to...

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Business Storytelling

A Dirty Little Secret About Opportunity

Lisa-Marie Hatcher, September 16 2020

Once upon a time, when I was a student at Virginia Tech, some people stopped by our campus and said they were filming a movie at nearby Mountain Lake.  They were looking for extras and thought they’d approach some of us in the Communications School. My friend, Bill, thought it sounded “totally cool” and jumped at the chance.  I asked him if he knew...

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Business Storytelling

Why Business Storytelling Matters, Using Pixar's Story Structure

Lisa-Marie Hatcher, August 24 2020

Once upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to cap...

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Business Storytelling

How to Leverage Storytelling to Increase Your Conversions

C4I, August 10 2020

Storytelling has become a powerful approach to leadership, innovation, and design thinking. Stories can be a “superpower” that can help us achieve wonders. Storytelling is a proven method to transform a brand’s presence and identity. It can assist you in shaping how people view your brand, allowing you to connect with your target audience in bette...

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Business Storytelling

What is Business Storytelling?

Lisa-Marie Hatcher, August 10 2020

In a world buzzing with new businesses every day, standing out with your business idea is not an easy task. It's becoming increasingly critical to bring in that human touch that helps you build a connection with your audience—a connection that is established, not just with your products and services but with the idea of your company—a story that re...

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Business Storytelling

How to Boost Audience Attention With This One Easy Fix

Douglass Hatcher, August 7 2020

Before the pandemic hit and over the course of your career, you've probably been asked to represent your business or company at an industry conference or event. Chances are, you delivered the brand messages you were supposed to deliver. You talked about new products and services you've recently launched or have on the horizon. You may have deftly...

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Business Storytelling

Lincoln, Gettysburg, and Storytelling

Douglass Hatcher, August 6 2020

As you probably know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit in his home state of Illinois. He was widely known for his homespun humor and good stories.During Lincoln’s presidency, however, it was difficult to find humor in much of anything as the United States plunged into Civil War. But Linc...

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