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Below are 11 insights 💡 we've shared over the years in our business storytelling workshops. Any favorites? Let us know in the comments. 👇 1️⃣ If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable.
Read MoreI saw this very personal Lebron James ad about hunger while watching TV last night. You've probably seen it. Understandably, the video clip isn't available. But below, I take through the script and show you an underlying structure that is instructive. The ad is a perfect example of how story structure can help drive home your message. It follows wh...
Read MoreWhat is a content experience? We know that an experience of any kind has the potential of engaging all five senses: sight, sound, touch, taste, and smell. And when it comes to business content, the more senses that are engaged the better. One of the beauties of business storytelling is that it elevates content into sensory mode.
Read MoreFew tools humanize your company, brand, or products more than leadership storytelling. Done well, this key communications tool can breathe new life across your enterprise, creating emotional bonds within your teams as well as with your customers, establishing trust and credibility, and simplifying complex information. In this post, we’ll briefly to...
Read MoreOnce upon a time, when I was a student at Virginia Tech, some people stopped by our campus and said they were filming a movie at nearby Mountain Lake. They were looking for extras and thought they’d approach some of us in the Communications School. My friend, Bill, thought it sounded “totally cool” and jumped at the chance. I asked him if he knew...
Read MoreOnce upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to cap...
Read MoreStorytelling has become a powerful approach to leadership, innovation, and design thinking. Stories can be a “superpower” that can help us achieve wonders. Storytelling is a proven method to transform a brand’s presence and identity. It can assist you in shaping how people view your brand, allowing you to connect with your target audience in bette...
Read MoreIn a world buzzing with new businesses every day, standing out with your business idea is not an easy task. It's becoming increasingly critical to bring in that human touch that helps you build a connection with your audience—a connection that is established, not just with your products and services but with the idea of your company—a story that re...
Read MoreBefore the pandemic hit and over the course of your career, you've probably been asked to represent your business or company at an industry conference or event. Chances are, you delivered the brand messages you were supposed to deliver. You talked about new products and services you've recently launched or have on the horizon. You may have deftly...
Read MoreAs you probably know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit in his home state of Illinois. He was widely known for his homespun humor and good stories.During Lincoln’s presidency, however, it was difficult to find humor in much of anything as the United States plunged into Civil War. But Linc...
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