• Home
  • Blog
  • StoryDirect
  • In The Media
  • Co-founders' Page

Free Offer

Business Storytelling

Business Storytelling

Why What Happens in Vegas Can’t Stay in Vegas

Douglass Hatcher, August 6 2020

(Originally published during CES 2018) —  This week much of the technological, digital, and electronics world has descended on Las Vegas, Nevada for #CES2018. On the gee-whiz-o-meter, CES is off the charts. This is where you want to be if you want to touch, feel, and experience the not-too-distant future…right now. Artificial intelligence, the Inte...

Read More
Business Storytelling

Make Action Your Ultimate Metric

Douglass Hatcher, August 6 2020

400 tech conference speakers were recently surveyed about how they prepared their presentation slide decks. The findings were put together in a great infograph that you can find here. Speakers were asked questions about the prep time they put into developing their decks, how much text they used versus visuals, and whether they thought their decks w...

Read More
Business Storytelling

You Had Me At You're Awesome!

Douglass Hatcher, August 6 2020

I got this postcard in the mail the other day. And no, it wasn’t from my mom!  It wasn’t a reminder from my dentist for a six-month check-up, either.  It was a personal, handwritten postcard from the founders and a team member of a company called Atomic. Here’s the back story on how I came to receive this postcard from three strangers. This past fa...

Read More
Business Storytelling

Narragansett Beer: Brewing Humility

Douglass Hatcher, August 6 2020

Narragansett, Rhode Island is on the Northeastern seaboard of the U.S. and is known primarily for its beautiful beaches and coastline. But Narragansett is also the name of a longstanding regional beer. Narragansett beer was founded in 1890. It dominated the New England beer market for a good part of the twentieth century. In fact, it owned two-thir...

Read More
Business Storytelling

Storytelling for Start-Ups

Lisa-Marie Hatcher, August 6 2020

We recently conducted a business storytelling webinar entitled Storytelling for Start-Ups for a number of African women entrepreneurs from Nigeria, Ghana, and Kenya. These entrepreneurs are part of the first-ever Tech By Her Accelerator Program—a highly-selective program led by the Meltwater Entrepreneurial School of Technology (MEST) Africa.

Read More
Business Storytelling

The Importance of Storytelling in Growing Your Business

Lisa-Marie Hatcher, August 5 2020

Storytelling has been used as a means of communication and entertainment for humans ever since ages today, but stories have a value beyond everyday entertainment. It can serve as a very important tool in growing your business. Crafting a story around data may seem like an unnecessary, time-consuming effort. The insights and data may seem to be suff...

Read More
Business Storytelling

Why Business Storytelling Matters

Lisa-Marie Hatcher, August 5 2020

Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an essential part of our day-to-day communications. When done well, storytelling can do wonders for a business: such as turn a brand into a legacy, create...

Read More
Previous