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Why Your Organization's Story Likely Suffers from Message Decay (And What You Can Do About It)

Douglass and Lisa-Marie Hatcher, April 18 2022

Chances are pretty good that your organization's story is likely to  become muddled the more it's shared, especially down the chain and with external stakeholders. Instead of being articulated in a clear, consistent way, too often an organization's story runs the risk of getting "telephone gamed;" that is, the more the story is shared, the more it...

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