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Douglass and Lisa-Marie Hatcher, March 15 2022

Compete on Clarity: How To Gain A Positively Unfair Advantage In Business By Simply Communicating Better!

Compete on Clarity: One of the biggest barriers to business success is a lack of clarity when it comes to marketing, sales, or communications. You can have the greatest product or service in the world but if its value isn’t clear to your customer, you risk losing business. Why? For one simple reason: a confused customer will not buy. So, what helps eliminate that confusion and guide a customer along their buying journey?

One discipline that we’ve been focused on for a number of years and that can help is storytelling. Storytelling creates clarity through structures that are familiar to us all. Those structures are easy to follow and contain causes and effects that we use in everyday conversations. When done well, storytelling will evoke the emotional response you’re looking for that will inspire the action you want.

In fact, we’ve spent the last several years researching, studying, and testing various story structures to see which ones are the most effective, applicable, and replicable for organizations and businesses. We’ve identified the top 3 story structures (we call them StoryHacks) that are the easiest-to-learn, remember, and apply. You could certainly follow in our footsteps and do the work yourself. But why would you when we’ve already done it for you?

This is your time to shine! All you need to do is learn, practice, and use our proven templates and you’re good to go. Then simply put your message development and content creation on rinse and repeat.

To help you do just that, we've created a new on-demand course (just for you) called business storytelling4IMPACT | 3 StoryHacks in 3 Hours as part of our communicate4IMPACT Academy. Our academy has lots of resources for you about business storytelling. 

But the crown jewel of our academy is our business storytelling4IMPACT course, where we take you step-by-step through 3 StoryHacks that will help you get out of practically any communications jam.

In the course, we talk about story structure in 3 ways: (1) Why It Matters (2) What Story Structure Is and (3) How to Apply It. The How to Apply It section is where you’ll spend the bulk of your time with real-world examples and hands-on exercises, so you can understand and use the StoryHacks.

Save time: With the 3 StoryHacks, you have ready-made formulas that give you valuable time back that would otherwise be spent fretting over an outline to organize your thoughts. You’ll be able to focus more on the substance of what you want to say in your own words for the biggest impact.

Get Practical: A lot of people talk about what storytelling is or why it’s important without ever telling you in a concrete, practical, hands-on way exactly how to do it! We’ve adopted a “show, don’t tell” approach that not only explains how to apply storytelling to real-world situations but also gives you multiple chances to take the wheel and try things for yourself.

Gain Peace of Mind: Nothing puts a pit in your stomach faster than staring at a blank computer screen while on a tight deadline. Your palms start to sweat, your jaws start to clench, your eyes begin to hurt from staring at the same screen hour after hour. You can feel your blood pressure going up.

The story structures we teach give you greater peace of mind when it comes to content creation, knowing that you have ready-made formulas in your back pocket that will allow you to plug and play your content into proven templates that you can use again and again. You’ll have greater confidence knowing that your success isn’t a one-off, but something that’s easily replicated over and over again.

Increase Work-Life Balance: You’re going to have more confidence, less stress, and more work-life balance. What’s not to like about that?

Develop Your Personal Brand: People will begin to notice a change that they’ll likely call greater executive presence. When you’re writing or saying something, you’ll have far greater clarity as well as emotional impact. They won’t be able to pinpoint exactly what’s changed. They may think you’ve been working out or changed your diet.

Your colleagues will begin to notice more of an effortless flow in how you write and speak. Because you’re using proven story structures that have clear cause and effect where one thought leads to another, your colleagues, clients, and customers will be crystal clear on the messages you’re conveying. Making what you’re communicating easy to follow and understand will make your audiences more receptive and easier to win over.

Save money: You could easily spend 10 times as much on consultants to help you learn storytelling for your business, but we’re going to teach you how to do it in just 3 hours for under $200 bucks.

Our Course By the Numbers

• 20 lessons with examples, exercises, videos, articles, and more

• 30-Day access to the course from date of purchase

• 6 writing exercises reviewed by instructors with timely feedback

• 5 pictorial recaps to reinforce retention

• 4 graded quizzes to keep you on track

• 3 StoryHacks to help you create better content faster

• 2 academy instructors with speechwriting and sales backgrounds

• 1 customized elevator pitch written by you

• 1 certificate of completion

• Money-Back Guarantee. If you're not completely satisfied with this course, please reach out to us at [email protected] within 30 days of your purchase and we'll refund your money via PayPal.

Learn more here about the communicate4IMPACT Academy and while you're there, sign up for free.

Written by

Douglass and Lisa-Marie Hatcher


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