• Home
  • Blog
  • StoryDirect
  • In The Media
  • Co-founders' Page

Free Offer

How to Improve Your Presentation Skills

Lisa-Marie Hatcher, September 14 2020

Presentation skills do not come naturally to most of us. In fact, Glossophobia, or the fear of public speaking, is one of the most widespread phobias, affecting almost 75% of the population. The all-eyes-on-you effect may certainly bring some anxiety and may get your heart racing. However, the trick is not to allow the fear to take over and become...

Read More

Why Business Storytelling Matters, Using Pixar's Story Structure

Lisa-Marie Hatcher, August 24 2020

Once upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to cap...

Read More

How to Leverage Storytelling to Increase Your Conversions

C4I, August 10 2020

Storytelling has become a powerful approach to leadership, innovation, and design thinking. Stories can be a “superpower” that can help us achieve wonders. Storytelling is a proven method to transform a brand’s presence and identity. It can assist you in shaping how people view your brand, allowing you to connect with your target audience in bette...

Read More

What is Business Storytelling?

Lisa-Marie Hatcher, August 10 2020

In a world buzzing with new businesses every day, standing out with your business idea is not an easy task. It's becoming increasingly critical to bring in that human touch that helps you build a connection with your audience—a connection that is established, not just with your products and services but with the idea of your company—a story that re...

Read More

5 Ways Great Content Marketers Boost Conversion Rates

Douglass Hatcher, August 7 2020

We’ve all been there.  You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight. You finish and triumphantly hit…publish! Over the course of the next day or two, you get a few views, perhaps a couple of likes or claps, a...

Read More

How to Boost Audience Attention With This One Easy Fix

Douglass Hatcher, August 7 2020

Before the pandemic hit and over the course of your career, you've probably been asked to represent your business or company at an industry conference or event. Chances are, you delivered the brand messages you were supposed to deliver. You talked about new products and services you've recently launched or have on the horizon. You may have deftly...

Read More

Can Storytelling Help 5G Security?

Douglass Hatcher, August 7 2020

Last year, The New York Times ran an Op-Ed entitled: If 5G is So Important, Why Isn’t It Secure? The author is Tom Wheeler, former FCC Chairman. Wheeler argues that we have an opportunity to build out a 5G infrastructure with today's knowledge and concerns about cybersecurity threats – and to do so as a forethought, not as an afterthought. But as W...

Read More

Lincoln, Gettysburg, and Storytelling

Douglass Hatcher, August 6 2020

As you probably know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit in his home state of Illinois. He was widely known for his homespun humor and good stories.During Lincoln’s presidency, however, it was difficult to find humor in much of anything as the United States plunged into Civil War. But Linc...

Read More

Why What Happens in Vegas Can’t Stay in Vegas

Douglass Hatcher, August 6 2020

(Originally published during CES 2018) —  This week much of the technological, digital, and electronics world has descended on Las Vegas, Nevada for #CES2018. On the gee-whiz-o-meter, CES is off the charts. This is where you want to be if you want to touch, feel, and experience the not-too-distant future…right now. Artificial intelligence, the Inte...

Read More

3 Awesome (and Free!) Image Sites

Douglass Hatcher, August 6 2020

One of the under-reported stories of disruption is in the image/photo space.  I remember when I first began searching for images to use in presentations for storytelling workshops as well as for our website. There were the usual suspects and the usual costs that came with them:  think Getty and iStock which is part of Getty.  Don't get me wrong, Ge...

Read More
Previous
Next