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5 Ways Great Content Marketers Boost Conversion Rates

Douglass Hatcher, August 7 2020

We’ve all been there.  You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight. You finish and triumphantly hit…publish! Over the course of the next day or two, you get a few views, perhaps a couple of likes or claps, a...

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How to Boost Audience Attention With This One Easy Fix

Douglass Hatcher, August 7 2020

Before the pandemic hit and over the course of your career, you've probably been asked to represent your business or company at an industry conference or event. Chances are, you delivered the brand messages you were supposed to deliver. You talked about new products and services you've recently launched or have on the horizon. You may have deftly...

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Can Storytelling Help 5G Security?

Douglass Hatcher, August 7 2020

Last year, The New York Times ran an Op-Ed entitled: If 5G is So Important, Why Isn’t It Secure? The author is Tom Wheeler, former FCC Chairman. Wheeler argues that we have an opportunity to build out a 5G infrastructure with today's knowledge and concerns about cybersecurity threats – and to do so as a forethought, not as an afterthought. But as W...

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Lincoln, Gettysburg, and Storytelling

Douglass Hatcher, August 6 2020

As you probably know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit in his home state of Illinois. He was widely known for his homespun humor and good stories.During Lincoln’s presidency, however, it was difficult to find humor in much of anything as the United States plunged into Civil War. But Linc...

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Why What Happens in Vegas Can’t Stay in Vegas

Douglass Hatcher, August 6 2020

(Originally published during CES 2018) —  This week much of the technological, digital, and electronics world has descended on Las Vegas, Nevada for #CES2018. On the gee-whiz-o-meter, CES is off the charts. This is where you want to be if you want to touch, feel, and experience the not-too-distant future…right now. Artificial intelligence, the Inte...

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3 Awesome (and Free!) Image Sites

Douglass Hatcher, August 6 2020

One of the under-reported stories of disruption is in the image/photo space.  I remember when I first began searching for images to use in presentations for storytelling workshops as well as for our website. There were the usual suspects and the usual costs that came with them:  think Getty and iStock which is part of Getty.  Don't get me wrong, Ge...

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9 Ways to Storify Your Next Event

Douglass Hatcher, August 6 2020

Yes, the events world has changed completely, from one that was largely in-person to one that is now almost exclusively online. But while the logistics and machinations have changed from on-the-ground challenges to virtual ones, below we focus on 9 things that will stay pretty much the same because they are more emotional than logistical, more huma...

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Make Action Your Ultimate Metric

Douglass Hatcher, August 6 2020

400 tech conference speakers were recently surveyed about how they prepared their presentation slide decks. The findings were put together in a great infograph that you can find here. Speakers were asked questions about the prep time they put into developing their decks, how much text they used versus visuals, and whether they thought their decks w...

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You Had Me At You're Awesome!

Douglass Hatcher, August 6 2020

I got this postcard in the mail the other day. And no, it wasn’t from my mom!  It wasn’t a reminder from my dentist for a six-month check-up, either.  It was a personal, handwritten postcard from the founders and a team member of a company called Atomic. Here’s the back story on how I came to receive this postcard from three strangers. This past fa...

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5 Rookie Presentation Mistakes (And How to Avoid Them)

Douglass Hatcher, August 6 2020

In today's work environment, simply fulfilling your job description isn't enough if you want to get ahead. So, how can you gain a competitive edge? One solution is to build your leadership profile by elevating your communications game. In this blogpost, you’ll find real-world steps you can take to get to the next level.

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