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Business Storytelling

11 Business Storytelling Insights

Douglass and Lisa-Marie Hatcher, April 29 2021

Below are 11 insights 💡 we've shared over the years in our business storytelling workshops. Any favorites? Let us know in the comments. 👇 1️⃣  If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable.

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Marketing

The 3 StoryHacks You Need to Create Better Content Faster

communicate4IMPACT, April 27 2021

Many businesses struggle to create quality content quickly and consistently, often in response to changing environments. According to a HubSpot/Canva survey of executive marketers, "the main issues to reacting at speed are developing unique, creative content at a fast pace and adapting quickly to trends."

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Business Storytelling

Why Business Storytelling Matters, Using Pixar's Story Structure

Lisa-Marie Hatcher, August 24 2020

Once upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to cap...

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Business Storytelling

Why Business Storytelling Matters

Lisa-Marie Hatcher, August 5 2020

Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an essential part of our day-to-day communications. When done well, storytelling can do wonders for a business: such as turn a brand into a legacy, create...

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