Great speeches aren't about what you say—they're about what your audience hears and what your audience does with what it’s heard that really counts.
We can help.
Don't Risk Losing Audience Attention
Imagine the following. You're in your home office, watching a colleague and good friend make brief remarks at a virtual summit.
He thanks the person who introduces him. He thanks the audience for watching on whatever device they're using. He begins the substance of his remarks.
About a minute has gone by in total. During that one minute as you've listened to your colleague, you've also been thinking about what time your kids have their next Zoom call. You've been thinking about what time you said you'd go to the grocery store later that day.
Has this ever happened to you? You're listening but you get distracted? Not distracted by a text message. But internally distracted, where you're half listening, while half thinking about something else?
How we engage has to be taken into account if speeches are to have impact. There's listening and then there's listening that causes people to lean in—so that every word that's said, not only registers, but really soaks in.
Thanks to a company called The Brief Lab, there's a science behind the scene you just read about where the listener at home got distracted.
Most of us speak at about about 150 words a minute. But when we listen, it's a different ball game. Our brains are able to process up to 750 words minute. That's a 600-word difference.
Getting more of those elusive 600 words focused on your message is a challenge we all face. That's where storytelling comes in. That's where we come in.