Once upon a time, an executive asked his speechwriter to incorporate storytelling into the company’s presentation decks. The speechwriter wasn’t sure he could deliver.
“How could storytelling make a better presentation,” he wondered?
Convinced of the promise of storytelling, the speechwriter developed a highly-successful training deck for his company. Inspired, he wanted to share his new-found knowledge of storytelling with everyone!
He left the firm and co-founded a storytelling training company with his wife. Voila! communicate4IMPACT was born.
Curious, he googled 3 words: storytelling in business. Storytelling, the speechwriter learned, was powerful because it connects with people and inspires action.