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Make Action Your Ultimate Metric

400 tech conference speakers were recently surveyed about how they prepared their presentation slide decks. The findings were put together in a great infograph that you ...

9 Ways to Storify Your Next Event or Conference

Lincoln, Leadership and Storytelling

I can’t think of a better occasion to talk about How to Lead with Storytelling than today – February 12th, the birthday of the 16th president  ...

Week 5 – Muscle 5: Beginning with the End User

Why do it? People don’t buy products. They buy better versions of themselves.* They buy the New Happily Ever After that business storytelling provides. Because of ...

Week 4 – Muscle 4: Making Action Your Ultimate Metric of Success

Why do it? Great business storytelling drives some kind of change or action. It’s notabout what you say, it’s about what your audience hears and then ...

Week 3 – Muscle 3: Harnessing Audience Attention

Why do it? There’s a lot of buzz about lower attention spans. In the U.S., Fox Sports is airing 6-second ads during its NFL coverage. And ...

#CES2018 Business Storytelling in a 5G World: Why What Happens in Vegas Can’t Stay in Vegas

This week much of the technological, digital, and electronics world has descended on Las Vegas, Nevada for #CES2018. On the gee-whiz-o-meter, CES is off the charts. ...

Week 2 – Muscle 2: Putting Your Audience First

Why do it? People don’t buy products. They buy better versions of themselves.* They buy the New Happily Ever After that business storytelling provides. Because of ...

Week 1 – Muscle 1: Activating More Brain Real Estate

Why do it? Data activates 2 regions of the brain. Stories activate up to 8 regions of the brain. The more brain real estate you occupy, ...

The Business of Story

There was a time when major upheavals happened over large spans of history. Just a few days ago, the world recognized the 500th anniversary of the ...

Why the Story of Business in the 21st Century Will Be the Business of Story

What do Steve Wozniak and I have in common?  Let’s see.  He co-founded Apple. I use Apple products.  So, we have Apple in common.  What do ...

Steve Jobs and the iPod

When Steve Jobs launched the iPod in 2001, he could have framed it as a better, improved MP3 player. But he didn’t. Instead, he used concrete ...

Are You 5G Ready?

Now, more than ever, it is important to differentiate yourself from the crowd. With the Internet of Things, and coming of 5G, storytelling can prepare you to come ...

Our Story

Everyone has a story.  Every business has a story.  I would like to share my story of how communicate4IMPACT came to be.  My name is Douglass.  I’ve worked ...

The rest of the story...

communicate4IMPACT presents

45 percent of us stop reading an email in the first 30 seconds if it's too long or complex.

What if the person who’s stopped reading your email is a prospective client?

Factoids

Curiously strong stats   |  Even better shared

SOURCE: The Brief Lab