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What Happens When You Tell a Better Story?

You win more customers.

Make your customer the hero, not your brand.

Our Newest Offering!

Storytelling for Start-Ups:

Sharing Your Story ∣ Growing Your Business

The above video sample from our webinar, Storytelling for Start-Ups: Sharing Your Story ∣ Growing Your Business, gives you a feel for what you can learn in just under an hour to differentiate your brand and create competitive advantage.  Webinar Price: $9.99

Webinar Video Sample

Pre-Recorded Webinar

Douglass Hatcher

Douglass led thought leadership and executive communications at Mastercard. He spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in the U.S. Senate and House.


Lisa-Marie Hatcher

Lisa-Marie has expertise in account management and sales. She worked in the public sector at the U.S. Department of Defense and in the private sector in both pharmaceutical sales and global finance.


Put Us To Work For You

We’ve created winning messages for Fortune 100 companies and leaders in government.

We're eager to use our expertise to help you tell a better story and communicate for greater impact.


Brian Pittman Ragan Communications

Story matters more than ever. It connects us as people—and it’s what connects companies and brands with their customers, stakeholders and audiences. That’s critical at a time when everybody is searching for connection. But few understand a) the magic elixir of story, much less b) how to teach others storytelling mastery, as well.  Douglass has mastered both. I know, because I moderated a storytelling webinar he presented for PR University. He pulled me—and the audience—in with moving anecdotes and then delivered practical takeaways.

Business Storytelling:Why Now, Why Us?


Master the Basics of Business Storytelling

Training  people to tell better stories since 2017

In-Person Workshops


It's harder than ever to capture attention, hold attention, and then convert that attention into the action you want. Business storytelling can help.

*Registration fee for in-person workshops does not include travel or hotel costs for participants.

Online and In-Person Workshops

250 Hours Spent Leading Business Storytelling Workshops, from the U.S. to Canada to Africa

170+ Students Worldwide Have Taken Our Highly-Rated Business Storytelling eCourse

Our Global Workshops by the Numbers

Training people to tell better stories since 2017


30+ Business Storytelling Workshops Led for Financial Services firm

In The Media

In the second webinar of the Tech By Her Accelerator program, the 2020 cohort was introduced to business storytelling by Douglass Hatcher and Lisa-Marie Hatcher. During the one-hour session, the couple shared some valuable insight on ways to differentiate your brand and create a competitive advantage, using the art and science of business storytelling while addressing the challenges of standing out from the competition.

Business Storytelling with Douglass and Lisa-Marie Hatcher

Read The Complete Story

Make your customer the hero, not your brand.

You win more customers

Convey the benefits of your products and services, not the features.

You increase sales

You create a new happily ever after

Make your customer's life better because your product or service has helped solve a problem.

What Happens When You Tell a Better Story?


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