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Register Now for OurLive Virtual Workshop!

Welcome to communicate4IMPACT, where we help you take what you do naturally (tell stories) and apply it to what you do professionally.


Businesses are increasingly using content creation to attract customers and drive loyalty.

But creating quality content consistently can be a struggle. That's why, we teach three simple story structures (we call them StoryHacks) you can use right away to create better content faster.

And they're the same story structures used by Oscar, Emmy, and Golden Globe award winners.

Seating is limited for a better learning experience, so register now!

Register Now for OurLive Virtual Workshop!

Can An On-Demand Course Really Be Interactive? Yes!

Business Storytelling for Impact | On-Demand (COMING SOON) gives you the same powerful training as our virtual workshops but in digestible chapters that you can complete anytime, anywhere, on any device.

communicate4IMPACT co-founders, Douglass and Lisa-Marie, will guide you through a super interactive, actionable course chock full of awesome visuals, surprising examples, skill-building exercises, and practical takeaways you can use immediately!

Learn step-by-step how to apply storytelling in practically any situation, even under challenging circumstances. And you'll walk away with your best personal elevator pitch — ever!

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I'll feed the cat later. I'm learning my StoryHacks!


CEOs | Content Creators | Corporate Communicators  Founders | Real Estate Agents | Speechwriters


Canada | Ghana | Kenya | Morocco | Nigeria Rwanda | United States

Get a taste of our business storytelling training for free.

In our popular 1-Hour Lunch 'N Learn via Zoom, you’ll learn how to take something that matters to you and make it matter to someone else, using storytelling.

You'll share a 3-sentence story about a token that has significance to you. Then, you’ll learn a simple StoryHack to strengthen your story.

Register for OurFree 1-Hour Lunch 'N Learn!

Make every Monday a great Monday.

Start your week with StoryDirect, where we deliver the best in business storytelling articles and posts handpicked from our RSS feed directly to your inbox.

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Win With Decency. Because the greatest competitive advantage in business isn't our technology but rather our humanity.

Our book, which is rooted in business storytelling, is a collection of real-world success stories combined with our own insights.  

In it, we show you how to transform the five human qualities of humility, empathy, vulnerability, gratitude and generosity into the Win With Decency skills you need to lead and succeed in the 2020s and beyond.

These skills have proven to yield dividends for many companies.

Buy Your Book Todayon Amazon!