communicate4IMPACT

Amazing things like what?

amazing things happen.

When business and storytelling come together,

At first glance, business and storytelling don't seem to go together. But what if we told you storytelling is the key to getting customers to care about your products and pay attention to your content?

Director James Cameron used storytelling to pitch Titanic, not as a luxury ocean liner that hits an iceberg, but as

Romeo & Juliet on a doomed ship.

Steve Jobs used storytelling when he launched the iPod, not as an MP3 player with 5 gigabytes of memory, but as

a thousand songs in your pocket.

You can too.

Steve Jobs and James Cameron knew how to do it.

Intrigued but, not sold?

Here's how our workshops can work for you.

You will be challenged to reorient your thinking about how to communicate for impact and get the results you want. That communication could be a speech to an external audience, a set of quarterly expectations to share with your team, or a pitch you're putting together to win more business.

In each scenario, there's an audience you want to reach, attention you want to grab and keep, and action you want to inspire. No discipline does that better than business storytelling. With our approach, you'll learn the principles behind effective business storytelling, why to use them, how to use them, and when to use them.

Douglass's presentation was dynamic and captivating and he worked with the group with charisma and enthusiasm.