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Below are 11 insights đĄ we've shared over the years in our business storytelling workshops. Any favorites? Let us know in the comments. đ 1ď¸âŁÂ If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable.
Read MoreMany businesses struggle to create quality content quickly and consistently, often in response to changing environments. According to a HubSpot/Canva survey of executive marketers, "the main issues to reacting at speed are developing unique, creative content at a fast pace and adapting quickly to trends."
Read MoreI saw this very personal Lebron James ad about hunger while watching TV last night. You've probably seen it. Understandably, the video clip isn't available. But below, I take through the script and show you an underlying structure that is instructive. The ad is a perfect example of how story structure can help drive home your message. It follows wh...
Read MoreFive decades and one year ago today, a United States Senator named Gaylord Nelson put forth the idea that the Earth was something that needed its own agenda. The Earth needed a championâa lobbyist, in effect, of its own. Below, youâll find the partial text of remarks Senator Nelson delivered on that first Earth Day on April 22, 1970. In his speech...
Read MoreWhat is a content experience? We know that an experience of any kind has the potential of engaging all five senses: sight, sound, touch, taste, and smell. And when it comes to business content, the more senses that are engaged the better. One of the beauties of business storytelling is that it elevates content into sensory mode.
Read MoreForty-four years ago, at the beginning of 1977, an epic television mini-series aired on ABC. The series was Roots. Like many American families, my family was glued to our TV for eight straight nights. The cast was a who's who, cross-section of American actors, black and white. The story was at times hard to watch. But even at a young age, I knew th...
Read MoreIt was a year ago this month that Lisa-Marie Hatcher (my wife, co-founder, and co-author) and I published our first book, Win With Decency: How to Use Your Better Angels for Better Business. We take five human qualities that we generally associate with being a better person and show you how to transform those qualities into business skills that cr...
Read MoreFew tools humanize your company, brand, or products more than leadership storytelling. Done well, this key communications tool can breathe new life across your enterprise, creating emotional bonds within your teams as well as with your customers, establishing trust and credibility, and simplifying complex information. In this post, weâll briefly to...
Read MorePitch decks are brief presentations created by startups/entrepreneurs to present their idea or company before the investors with the ultimate goal of securing funding. While funding is a multiple-step process, pitch decks are your critical, first rung on the ladder to wooing investors.
Read MoreOnce upon a time, when I was a student at Virginia Tech, some people stopped by our campus and said they were filming a movie at nearby Mountain Lake. They were looking for extras and thought theyâd approach some of us in the Communications School. My friend, Bill, thought it sounded âtotally coolâ and jumped at the chance. I asked him if he knew...
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