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Business Storytelling

Fabl and communicate4IMPACT: Two Brands that Pair Well with Story

Fabl and C4I, March 2 2021

What is a content experience? We know that an experience of any kind has the potential of engaging all five senses: sight, sound, touch, taste, and smell. And when it comes to business content, the more senses that are engaged the better. One of the beauties of business storytelling is that it elevates content into sensory mode.

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My Student Interview With Alex Haley at Bowdoin College in 1984

Douglass Hatcher, February 26 2021

Forty-four years ago, at the beginning of 1977, an epic television mini-series aired on ABC. The series was Roots. Like many American families, my family was glued to our TV for eight straight nights. The cast was a who's who, cross-section of American actors, black and white. The story was at times hard to watch. But even at a young age, I knew th...

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Humility

Happy Birthday, George Washington!

Douglass Hatcher, February 22 2021

It was a year ago this month that Lisa-Marie Hatcher (my wife, co-founder, and co-author) and I published our first book, Win With Decency: How to Use Your Better Angels for Better Business. We take five human qualities that we generally associate with being a better person and show you how to transform those qualities into business skills that cr...

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Business Storytelling

Why Leadership Storytelling Matters

Douglass Hatcher, December 8 2020

Few tools humanize your company, brand, or products more than leadership storytelling. Done well, this key communications tool can breathe new life across your enterprise, creating emotional bonds within your teams as well as with your customers, establishing trust and credibility, and simplifying complex information. In this post, we’ll briefly to...

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What is a Pitch Deck?

Lisa-Marie Hatcher, September 21 2020

Pitch decks are brief presentations created by startups/entrepreneurs to present their idea or company before the investors with the ultimate goal of securing funding. While funding is a multiple-step process, pitch decks are your critical, first rung on the ladder to wooing investors.

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Business Storytelling

A Dirty Little Secret About Opportunity

Lisa-Marie Hatcher, September 16 2020

Once upon a time, when I was a student at Virginia Tech, some people stopped by our campus and said they were filming a movie at nearby Mountain Lake.  They were looking for extras and thought they’d approach some of us in the Communications School. My friend, Bill, thought it sounded “totally cool” and jumped at the chance.  I asked him if he knew...

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How to Improve Your Presentation Skills

Lisa-Marie Hatcher, September 14 2020

Presentation skills do not come naturally to most of us. In fact, Glossophobia, or the fear of public speaking, is one of the most widespread phobias, affecting almost 75% of the population. The all-eyes-on-you effect may certainly bring some anxiety and may get your heart racing. However, the trick is not to allow the fear to take over and become...

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Business Storytelling

Why Business Storytelling Matters, Using Pixar's Story Structure

Lisa-Marie Hatcher, August 24 2020

Once upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to ca...

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Business Storytelling

How to Leverage Storytelling to Increase Your Conversions

C4I, August 10 2020

Storytelling has become a powerful approach to leadership, innovation, and design thinking. Stories can be a “superpower” that can help us achieve wonders. Storytelling is a proven method to transform a brand’s presence and identity. It can assist you in shaping how people view your brand, allowing you to connect with your target audience in bette...

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Business Storytelling

What is Business Storytelling?

Lisa-Marie Hatcher, August 10 2020

In a world buzzing with new businesses every day, standing out with your business idea is not an easy task. It's becoming increasingly critical to bring in that human touch that helps you build a connection with your audience—a connection that is established, not just with your products and services but with the idea of your company—a story that re...

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