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What is a Pitch Deck?

Lisa-Marie Hatcher, September 21 2020

Pitch decks are brief presentations created by startups/entrepreneurs to present their idea or company before the investors with the ultimate goal of securing funding. While funding is a multiple-step process, pitch decks are your critical, first rung on the ladder to wooing investors.

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Business Storytelling

A Dirty Little Secret About Opportunity

Lisa-Marie Hatcher, September 16 2020

Once upon a time, when I was a student at Virginia Tech, some people stopped by our campus and said they were filming a movie at nearby Mountain Lake.  They were looking for extras and thought they’d approach some of us in the Communications School. My friend, Bill, thought it sounded “totally cool” and jumped at the chance.  I asked him if he knew...

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How to Improve Your Presentation Skills

Lisa-Marie Hatcher, September 14 2020

Presentation skills do not come naturally to most of us. In fact, Glossophobia, or the fear of public speaking, is one of the most widespread phobias, affecting almost 75% of the population. The all-eyes-on-you effect may certainly bring some anxiety and may get your heart racing. However, the trick is not to allow the fear to take over and become...

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Business Storytelling

Why Business Storytelling Matters, Using Pixar's Story Structure

Lisa-Marie Hatcher, August 24 2020

Once upon a time in the 2020s, businesses found it harder than ever to stand out in a world overloaded with content and data. And every day, they struggled to break through the noise. And the noise was so loud, businesses found it hard to connect with the audiences they wanted to reach. And even when they did connect, they found it difficult to ca...

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Business Storytelling

How to Leverage Storytelling to Increase Your Conversions

C4I, August 10 2020

Storytelling has become a powerful approach to leadership, innovation, and design thinking. Stories can be a “superpower” that can help us achieve wonders. Storytelling is a proven method to transform a brand’s presence and identity. It can assist you in shaping how people view your brand, allowing you to connect with your target audience in bette...

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Business Storytelling

What is Business Storytelling?

Lisa-Marie Hatcher, August 10 2020

In a world buzzing with new businesses every day, standing out with your business idea is not an easy task. It's becoming increasingly critical to bring in that human touch that helps you build a connection with your audience—a connection that is established, not just with your products and services but with the idea of your company—a story that re...

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Content Marketing

5 Ways Great Content Marketers Boost Conversion Rates

Douglass Hatcher, August 7 2020

We’ve all been there.  You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight. You finish and triumphantly hit…publish! Over the course of the next day or two, you get a few views, perhaps a couple of likes or claps, a...

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Business Storytelling

How to Boost Audience Attention With This One Easy Fix

Douglass Hatcher, August 7 2020

Before the pandemic hit and over the course of your career, you've probably been asked to represent your business or company at an industry conference or event. Chances are, you delivered the brand messages you were supposed to deliver. You talked about new products and services you've recently launched or have on the horizon. You may have deftly...

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5G

Can Storytelling Help 5G Security?

Douglass Hatcher, August 7 2020

Last year, The New York Times ran an Op-Ed entitled: If 5G is So Important, Why Isn’t It Secure? The author is Tom Wheeler, former FCC Chairman. Wheeler argues that we have an opportunity to build out a 5G infrastructure with today's knowledge and concerns about cybersecurity threats – and to do so as a forethought, not as an afterthought. But as W...

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Business Storytelling

Lincoln, Gettysburg, and Storytelling

Douglass Hatcher, August 6 2020

As you probably know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit in his home state of Illinois. He was widely known for his homespun humor and good stories.During Lincoln’s presidency, however, it was difficult to find humor in much of anything as the United States plunged into Civil War. But Linc...

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